Selling A Home

At Personalized Real Estate, we offer sellers expert guidance and a tailored experience.

Whether you're ready for a new home or looking to sell a property, we are a full service brokerage that offers tailored solutions to your goals. From our initial consultation to the final closing, we prioritize your unique needs, and follow our proven process. Leveraging our industry insights and network, professional support services, and state of the art equipment and technology we optimize your real estate journey with discretion, professionalism, and excellent service.

Listing
Services

  • Standard on all Personalized RE listings, the state of the art 3D Matterport Tour gives buyers a unique immersive digital showing experience. This means more buyers from more places can tour your listing converting interest into action.

  • Listing images are the first experience buyers have with a listing, making them count is key, Personalized RE brings state of the art equipment to each listing to capture the highest quality listing images possible.

  • Exposing the property to as many interested buyers as possible in the first key weeks of a listing is paramount. Creating a warm, welcoming, and lively open house environment is our goal. We want everyone touring your listing to feel like it’s a place they want to be.

  • Believe it or not, pricing a home isn’t as simple as it seems. There are different pricing and listing strategies that deliver different results. We provide you with the data, options, and current market trends necessary to hit the market for maximum impact.

  • Sharing our listings with the market is an important step, and we work closely with our colleagues to share the opportunities we have with them and their clients. We aim for maximum market exposure and sharing it with our cooperating industry partners is a key part of the process..

  • Once we post our listings in CRMLS our listings hit the web on popular home search sites. We monitor the performance of our listings on those websites and report those trends to you.

  • We have professional vendors and specialists like cleaners, stagers, and contractors who are ready to help you repair and prepare your home for sale!

  • Our goal is to provide a seamless transaction experience. Our transaction coordinators are the ones who help us achieve that on your behalf.

Find Out What Your Home Is Worth, Free Of Charge!

Testimonials

  • "I can only begin to write that Bobby Graham has gone well above and beyond what I believed a realtor is expected to do for any client... This was to be a daunting task as my Aunt is elderly and I am over 100 miles away from the property. Bobby handled "everything" from repairs, hiring contractors, painters, roofers, anything he could do to make the home amazing and turn key for a new buyer. We cannot say enough about his professionalism and integrity in making this home sale effortless on our part. He absolutely will be an asset to anyone that requires a realtor for selling or purchasing. I highly recommend Bobby Graham, he is the consummate professional in the realty business world."

    jmrives

  • "Bobby was Awesome! He originally came by several months before we were ready to even go on market. He checked out the house, gave a few pointers about best way to show the house and any areas we may need to work on. Once we went on market, he was there every step with us. Constant communication, info on all the offers, and since we had already moved he even did some watering and yard work!. We highly recommend Bobby."

    ukfanz

  • "I recently sold a house with Bobby and while this can sometimes be a stressful process, I felt 110% confident by partnering with Bobby. His customer service (at any time of the day/night/weekend), integrity, positive attitude, professionalism and market knowledge is second to none. He had great ideas as far as staging goes and what targeted improvements would have the most impact. He was candid, provided great feedback, helped explain clearly all details and managed the actual negotiation brilliantly. His likeability is what you want in someone representing your home to others. There is an ease about the way in which he conducts himself amidst the stress that comes with negotiating such an important personal transaction. Bobby gets results, don’t even think twice – hire Bobby!!!!"

    Brian Ffrench

  • "Bobby is the best there is! In an extremely competitive market he was able to surpass and greatly exceed our highest expectations. He is extremely responsive and can answer any question. I would trust my closest family and friends with Bobby because he can execute and perform on any and all deals."

    Connor Mulvaney

  • "Bobby was such a great agent! He was very responsive and super helpful every step of the way! I couldn’t have asked for a better agent! He is very smart on all aspects of a sale and is absolutely always looking out for your best interest throughout the process! You will not go wrong with, Bobby!"

    cgkieszek

  • "What can I say about Michael? ….. What a Pro! At every twist and turn of the sale on our condo he gave us all the facts and helped us make critical decisions! We had six offers in 2 days and our condo sold in 5 days. All this happened because of the prep and advice Michael gave us to prepare our rental home for sale. We live in Nor Cal so everything had to be handled remotely and he did this flawlessly! Our sale was stress free and easy thanks to Michael. We would not hesitate to use him again and again!"

    Dave Rhodes

  • "“We went with Michael because of his positive attitude and meticulous preparation prior to our first meeting….We could not have made a better choice. Thanks to Michael's hard work, impressive people skills, and market knowledge we sold our house  in 11 days at a 10 year high for our zip code! … it was his work ethic and focus on the seller's interests that made it happen. Equally important was his level headed responses the inevitable surprises that pop up when selling an older house. He has our most enthusiastic recommendation and would be our first choice in the San Diego market!”

    Mike Manuche

  • LOCAL EXPERTISE

    We know San Diego. We are your neighborhood experts, we watch supply closely, are networked with other real estate professionals, and are ready to go to work for you.

  • PERSONALIZED SERVICE

    We take time to get to know you, what you are looking for, and work to communicate and serve you how you want to be served.

  • REAL EXPERIENCE

    We have helped homeowners across San Diego County sell their homes for the best price and terms possible. Completing 183+ home sales, we have a proven process and guide our clients to a successful close.

  • ALWAYS AVAILABLE FOR YOU

    We are available for our clients throughout the home buying process. You can expect prompt responses and proactive updates.

  • SEAMLESS TRANSACTION

    We work with you to craft transaction timelines that work for you, then manage the process diligently on your behalf.

  • EXPERT NEGOTIATIONS

    We leverage all of our experience into each transaction looking for opportunities to help you achieve the best price and terms possible.